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We help the world run better
At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.
We are looking for a Data Intelligence Manager with strategic vision and strong analytical capabilities to lead our data initiatives focused on demand generation. This person will be responsible for managing a team dedicated to identifying new accounts, enriching our contact database, and applying data intelligence to ensure our marketing campaigns are executed with efficiency, precision, and high impact.
Ensures that SAP is aware of market trends in the industry. Analyzes the competitive environment and future trends, and makes recommendations based on findings.
You will play a key role in building a robust data engine, collaborating with marketing, sales, and operations teams to turn data into action — always with a focus on performance and scalability.
Responsibilities
- Lead the Data Research and Commercial Intelligence team, ensuring high-quality strategic and operational deliverables.
- Define processes, workflows, and frameworks for data collection, organization, and enrichment of company and contact information.
- Oversee mapping of new markets and accounts aligned with our ICP (Ideal Customer Profile).
- Ensure data quality and integrity in the CRM, supporting governance and standardization.
- Develop strategies for segmentation, prioritization, and categorization of accounts and leads for marketing actions.
- Collaborate with all teams involved in campaign planning to define lists and target audiences.
- Monitor data and campaign KPIs, translating insights into strategic decisions and continuous improvements.
- Manage data vendors and tools, including procurement, integration, and performance tracking.
- Be the internal reference for data intelligence applied to demand generation.
- Manage the dedicated budget for the area’s deliverables.
Requirements
Mandatory:
- Solid experience in data management, commercial intelligence, or demand generation in B2B companies;
- Experience in team leadership and management of cross-functional projects;
- Experience with CRM tools;
- Analytical skills to turn data into actionable insights and campaign strategies;
- Excellent verbal and written communication skills, with strong stakeholder management abilities;
- Demonstrates all core management responsibilities: envision the future; build strong teams; develop people; manage performance;
- Experience managing external vendors;
- Strong organizational skills, ownership mindset, and focus on operational efficiency;
- Intermediate or advanced English.
Nice to have:
- Previous experience in tech, SaaS, or B2B consulting companies;
- Knowledge of data tools such as ZoomInfo, Apollo, Lusha, Clearbit, among others;
- Familiarity with marketing automation tools (e.g., Marketo, Eloqua);
- Understanding of ABM (Account-Based Marketing) and data-driven strategies;
- Intermediate Spanish.
Education Background
- Industrial Engineering
- Business Administration
- Marketing
- Statistics or Applied Mathematics
- Computer Science / Information Systems
- Economics
What We Offer
- A collaborative, innovative, and results-driven environment;
- High-impact projects in one of the world’s largest tech companies;
- Flexible work model (remote/hybrid, as applicable);
- Real opportunities for growth and ownership;
- Access to modern CRM and market intelligence tools;
- Interaction with global teams and continuous learning.
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Key Responsibilities & Tasks
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- Summary of Global Customer, Competitive and Market Insights job family:
- The Customer, Competitive and Markets Insights group (CMI) provides a clear single source of truth and actionable insights on our customers, competitors, and markets to deliver direct measurable impact on SAP’s customer success and accelerated growth. CMI operates according to 8 guiding principles:
- Demonstrate a bias towards taking action and developing actionable insights
- Act as a catalyst for data driven decision-making across SAP
- Remain consistently customer-centric across all engagement and deliverables
- Focus on deep, trusted, visible stakeholder engagement
- Embrace collaboration across CMI domains as well as across other COE and insights teams
- Display a smart balance between developing top quality work and swift responsiveness
- Live out a mantra of innovation – readily embrace new approaches and tactics
- Thrive in a culture of metrics and accountability
The Market Intelligence Manager ensures that SAP is aware of market trends in the industry. Analyzes the competitive environment and future trends and makes recommendations based on findings.
Core tasks include:
- People Management - Manage a team dedicated to Competitive and Market Intelligence.
- Market & Industry Analysis - Support analysis requests from CMI, corporate strategy, and the broader SAP community on the IT market in SAP's global geographies and key industry segments. This analysis may include competitor analysis, market segmentation, market sizing, IT trends, or macroeconomic insights.
- Research & Analysis Special Projects - provide support for ad hoc research requests from board level executives and the broader SAP community. This support may include collecting and synthesizing external analyst research and preparing research reports for stakeholders.
- CMI Research Hub Projects - support internal CMI projects to operationalize processes within the team. This may include activities like helping design templates for new deliverables or building and supporting internal IT tools (databases, Jive pages, etc).
Accountability:
- Manages resources ensuring business critical & innovative results
- Builds action plans and makes operational decisions on policies, tactics, resources critical to the function's business success to ensure delivery against strategy of the function or team
- Accountable for annual goals established for team or department
- Directs activities of a team or department of professionals and supports staff.
- Tracks single budget line
- Builds strategic partnerships with key decision makers in customer & partner organization
- Demonstrates all management responsibilities:
- Create the future; build a team; develop people; manage performance
Complexity:
- Makes day-to-day decisions within or for a team or department.
- Works collaboratively with direct reports.
- Regularly applies expertise in day-to-day activities
Experience:
- Sound professional experience
- Deep managerial skills necessary for management responsibility
Communication:
- Represents SAP to customers / partners
- Encourages and develops team to cooperate and to freely express their opinions
- Formulates clear objectives and strategies and work assignments
- Communicates unpleasant messages in a timely and constructive manner to team
- Listens openly and attentively to fully understand ideas and opinions within the team
Additional Information
As a people leader, you are responsible for supporting the success of not only your direct reports, but the success of all employees within the larger team you are a part by helping to identify development opportunities and supporting team members to achieve their goals. You are expected to know about the members of your extended team and share insights with your peer managers. Look for opportunities to coach and recognize employees directly and provide just-in-time feedback so that employees can reflect on your input immediately.
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Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
EOE AA M/F/Vet/Disability:
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.
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